LetsMeet

Product design

Reimagining Team Collaboration

My Role

Product Designer

  • Defined product vision and translated it into a frictionless meeting experience.

  • Led end-to-end design from concept through launch, including research, information architecture, wireframing, prototyping, and UI.

  • Created brand identity and visual design system for the product.

Target Audience

Small to medium remote teams (startups, agencies, product teams) that prioritize speed, alignment, and simplicity.

Problem

Current video conferencing tools are bloated with features that distract from the core need: quick, effortless team communication. Most tools rely on invite links, calendar integrations, or complex flows that slow down momentum and increase cognitive load.

Solution

Design a simple, intuitive web-based meeting tool where users can:

  • See active and scheduled team rooms

  • Join calls with one click (no links, no codes)

  • Collaborate with contextual tools like shared notes

  • Quickly invite teammates to rooms

  • Store light meeting history (notes, timestamps, attendees)

Discovery

Key Insights:

  • “Too many clicks just to talk.”

  • “I hate digging through Slack to find the right link.”

  • “Quick meetings are too hard to spin up on the fly.”

  • “We use Zoom, but we don't use 90% of what it does.”

Product Strategy

Core Features:

  • Team rooms that persist

  • Real-time presence indicators

  • Join instantly, no links or calendar invites

  • Embedded meeting notes

  • Simple meeting history

Goals

  • Make joining a call feel effortless — no links, no calendar dependency.

  • Provide persistent team rooms with real-time indicators.

  • Embed lightweight collaboration (notes, presence, activity) into the call flow.

  • Design a UI that’s intuitive for everyday users, not just tech-savvy teams.

Challenges & Trade-offs

  • Balancing simplicity with team-level functionality.

  • Designing real-time collaboration without creating too many distractions.

  • MVP scoping — decided to postpone notifications and guest features.

Outcomes

  • Improved team flow by eliminating meeting setup overhead

  • Faster collaboration through persistent, always-ready team rooms

  • Reduced meeting fatigue by encouraging lightweight, purpose-driven calls

  • Knowledge retention via built-in, shareable meeting notes

  • Time savings for high-velocity product, design, and dev teams