Background
Our main focus area during this project was to improve the Starter tier experience for their platform, built specifically for small businesses (1–10 employees).
Overview
In this project, I served as a Product Designer, designing a new user experience for the HubSpot Starter experience. The goal was to create an onboarding and usage experience that feels simpler and more intuitive and helps users activate and get value faster. We delivered high-fidelity prototypes for three core areas: Sales and Support, Marketing Studio, and Global Home and Navigation.
Team
2 Product Designers, Product Director, Director of UX
Target Audience
Small to medium remote teams (startups, agencies, product teams) that prioritize speed, alignment, and simplicity.
Problem
How do we create a more focused Starter tier experience that also uses AI for the HubSpot platform?
Solution
How might we use AI to design a starter experience that brings more value to SMBs?
